Because Mission Without Capacity Becomes Exhaustion
And clarity without action is mostly a very nice document sitting in someone's Google Drive.
Mission & Momentum sits in the space between knowing something matters and actually being able to move it forward.
The questions are usually less complicated than we make them:
What matters most?
What can realistically fit?
What is getting in the way?
What needs to happen next?
And what kind of support would make that more possible?
The answers aren't always simple.
But the work usually gets easier once somebody helps sort the pile.